Extra Select has a longer history than you may expect. The foundations of the brand started in the 1970’s as dog food supplied to customers of a boarding kennel.

That food became Supa Select, our very first product.

Supa Select branched out from dog food, offering food for pets both big and small, and transformed into Extra Select.

From those small beginnings, the Extra Select journey has grown into a household name which is sold nationwide. The range is compiled of almost 1000 lines for dog, cat, wild bird, small animal, poultry and fish.

Our product range includes premium pet food, treats, and a variety of toys and accessories to keep your pets entertained. We believe in the power of simplicity and strive to create products that are both functional and stylish.

At Extra Select, we are committed to sustainability and ethical production practices. We use only the finest natural ingredients in our pet food and are dedicated to reducing our environmental impact.